LFG Brand Kit

Introduction

Welcome to the LFG Incorporated brand kit. This page covers how to use our logo, colors, and typography so the brand shows up consistently everywhere it appears. Keeping these consistent makes the identity recognizable and builds trust. Thank you for helping us represent it well.

Logo

When using the logo, keep enough clear space around it so the mark reads cleanly without crowding. As a rule, leave at least the height of the letter in the logotype as breathing room on every side, and scale that clear space up as the logo gets larger. Do not recolor, stretch, rotate, or add effects to the mark.

Primary Logo

Secondary Logos

Color Palette

LFG's core palette pairs a deep space background with the Launch Orange accent. Use orange for emphasis and calls to action against the dark base, keep large surfaces dark, and set text in white for contrast.

Supporting accents, used sparingly for data, tags, and highlights:

Typography

Our typeface is Gotham. Display headlines use Gotham Ultra set in uppercase, and body copy uses Gotham in regular and medium weights. Available weights run from Light through Black.

Download

Download the full set of brand assets in vector and raster formats:

• SVG files
• PNG files